- Put any Smart Bidding strategy into action in order to make bids across channels using AI.
- Limit sharing audience data to prevent human input from interfering with AI-powered operations.
- Make their Google Merchant account separate from their Google Ads account as a means of avoiding overlap.
- Build strong creatives that are tailored toward the electric bicycles they’re selling.
The correct answer is: Build strong creatives that are tailored toward the electric bicycles they’re selling.
Explanation: An online bicycle retailer aspiring to create a Performance Max campaign to boost sales for a new line of electric bicycles should start by constructing strong creatives specifically tailored to these products. It’s these creatives that consumers engage with when deciding which business to interact with. Using automated assets like responsive search ads and image assets enables the retailer to tap into machine learning, combining assets into robust ads for each unique user. Even though their input is essential for asset creation, Google’s AI offers guidance in optimization. Tools such as the Ad Strength rating help measure the relevance, quantity, and diversity of assets. By frequently reviewing this feedback, the retailer can spot opportunities to enhance their ads and maximize performance potential. According to Google’s internal data, advertisers who enhance their ad strength from poor to excellent usually see a 9% increase in clicks and conversions.