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Home » Display & Video 360 Certification Exam » Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

Last Updated on 1 month by School4Seo Team

To ensure the ad for the new line of step-through model bicycles is shown to interested buyers, “Custom intent audiences” should be utilized.

  • Custom affinity audience
  • Target audience
  • Lifestyle audiences
  • Custom intent audiences

The correct answer is: Custom intent audiences

Explanation: Custom Intent audiences in Display & Video 360 empower advertisers to specifically target individuals based on their purchase intentions. This approach surpasses the limits of pre-defined In-Market categories by leveraging self-selected keywords, URLs, and apps that resonate with the product or service in question. This strategy is particularly effective for reaching potential customers actively researching or considering purchasing a step-through model bike, ensuring the ad connects with the right audience at the right time.

Read more here: https://support.google.com/displayvideo/answer/7583366

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