In Display & Video 360, for a national gift shop chain targeting holiday shoppers and wanting to limit ad exposure to no more than twice a month, frequency management should be set up in their specific audience settings.
- You should set it up in their campaign settings.
- You should set it up in their line item settings.
- You should set it up in their insertion order settings.
- You should set it up in their specific audience settings.
The correct answer is: You should set it up in their specific audience settings
Explanation: Within the Audience module, you can create and manage audiences with precision, including setting frequency caps to control how often ads are shown to individuals. This capability enables you to specify a limit on the number of ad impressions served to each person within your targeted audience across the campaign. By utilizing the frequency cap feature, you can ensure that your holiday shopping campaign remains effective without overwhelming your audience, optimizing ad exposure and maintaining a positive brand experience. This strategic approach to frequency management helps in achieving a balance between visibility and user experience.
Chapter 8: Get Started in the Audiences Module
Read more here: https://support.google.com/displayvideo/answer/9099427