Within Display & Video 360, you would use data-driven creatives with dynamic rules when you aim to customize each of the creatives within your campaign.
- When you want to customize your creatives for mobile apps
- When you want to build creatives and directly upload them to Display & Video 360
- When you want to measure the performance of your creatives against your goals
- When you want to customize each of the creatives within your campaign
The correct answer is: When you want to customize each of the creatives within your campaign
Explanation: Dynamic rules offer a method to tailor your creative messaging to connect with the right audience at the optimal time. Although the addition of dynamic rules to your creatives is not mandatory, without them, Display & Video 360 defaults to showing the ad variant predicted to have the highest click-through rate. These creative rules and data-driven signals, integrated with line item targeting, simplify campaign management by enabling the creation of personalized ads. These ads are based on real-time audience behaviors and contextual signals, ensuring that your message reaches the intended user precisely when it’s most relevant. This approach not only enhances the effectiveness of your advertising efforts but also continuously refines your campaign strategy for improved results over time.
Chapter 16: Personalize Your Message with Dynamic Rules
Read more here: https://support.google.com/displayvideo/answer/9071856