Before setting up their campaign in Campaign Manager 360, the apparel company should first confirm the publisher’s requirements for specific campaign dimensions.
- Create their companion banner ads to reflect this campaign.
- Adjust the file size of each video ad for separate upload.
- Confirm publisher requirements for specific campaign dimensions.
- Send the video ad tag to each of the desired publishers.
The correct answer is: Confirm publisher requirements for specific campaign dimensions.
Explanation: Prior to building a video advertising campaign, it’s essential to gather the publisher’s specifications to ensure that all video assets meet their requirements. This involves verifying that the publisher’s site supports in-stream video creatives and that the creative assets align with the necessary specifications, such as dimensions, file formats, and other technical criteria. By doing so, the company ensures seamless ad delivery and avoids potential issues during the campaign launch. google.com/campaignmanager/