Combining Sponsored Display and Amazon DSP ads helps boost awareness and sales, optimizing campaign results for Amazon advertisers.

• Amazon DSP
• Sponsored Display
• Sponsored Display and Amazon DSP together

The correct answer is: Sponsored Display and Amazon DSP together

Explanation: To best achieve campaign goals that include both increasing awareness and driving sales, Jorge should use Sponsored Display and Amazon DSP together. Sponsored Display ads help raise product awareness and retarget shoppers across Amazon and third-party websites, while Amazon DSP enables precise audience targeting to scale both awareness and conversion efforts. Using both solutions in tandem maximizes reach, reinforces messaging, and drives optimized results throughout the customer’s journey, from product discovery to purchase.

Reference: https://advertising.amazon.com/solutions/products/amazon-dsp