Sponsored Brands campaigns support Attributed purchases reports that track conversions and purchasing behavior following ad clicks, giving marketers actionable insights to optimize future performance.
- Sponsored Display
- Sponsored Products
- Sponsored Brands
The correct answer is: Sponsored Brands
Explanation: You can generate an Attributed purchases report for your Sponsored Brands campaigns. This report provides detailed insights into which products shoppers purchased after interacting with your Sponsored Brands ads—including both promoted products and other ASINs purchased as a result of brand halo effects. It helps you analyze conversion patterns and optimize future Sponsored Brands campaigns.
Reference: https://advertising.amazon.in/help/GEAKMEBN4M5X76TP