Home » Amazon Ads Campaign Optimization » Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?

Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?

Sponsored Brands campaigns support Attributed purchases reports that track conversions and purchasing behavior following ad clicks, giving marketers actionable insights to optimize future performance.

  • Sponsored Display
  • Sponsored Products
  • Sponsored Brands

The correct answer is: Sponsored Brands

Explanation: You can generate an Attributed purchases report for your Sponsored Brands campaigns. This report provides detailed insights into which products shoppers purchased after interacting with your Sponsored Brands ads—including both promoted products and other ASINs purchased as a result of brand halo effects. It helps you analyze conversion patterns and optimize future Sponsored Brands campaigns.

Reference: https://advertising.amazon.in/help/GEAKMEBN4M5X76TP

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Nitin Batra. (2025). Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?. School4Seo. https://school4seo.com/amazon-ads-campaign-optimization/report-availability-depends-on-the-type-of-campaign-that-youre-running-for-which-of-the-sponsored-ads-campaigns-can-you-generate-an-attributed-purchases-report/
Nitin Batra. “Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?.” School4Seo, November 4, 2025, https://school4seo.com/amazon-ads-campaign-optimization/report-availability-depends-on-the-type-of-campaign-that-youre-running-for-which-of-the-sponsored-ads-campaigns-can-you-generate-an-attributed-purchases-report/.
Nitin Batra. “Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?.” School4Seo. November 4, 2025. https://school4seo.com/amazon-ads-campaign-optimization/report-availability-depends-on-the-type-of-campaign-that-youre-running-for-which-of-the-sponsored-ads-campaigns-can-you-generate-an-attributed-purchases-report/.
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