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Which of the following reports can you use to measure the overall performance of Sponsored Brands?

The Campaign placement report for Sponsored Brands provides visibility into performance across different placements, informing your optimization and budget allocation decisions.

  • Targeting
  • Placement
  • Campaign placement

The correct answer is: Campaign placement

Explanation: The Campaign placement report is the report you can use to measure the overall performance of Sponsored Brands on Amazon. This report breaks down performance by ad placement—such as “top of search” and other placements—tracking impressions, clicks, spend, and conversions. It gives insights into which placement types drive your best results, helping you refine your strategy for maximum impact.

Reference: https://advertising.amazon.in/help/G9G47AWMPZGWK9GX

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