Detail page views reflect product consideration and engagement but are not used to measure repeat purchases, which rely on transaction data.

• True
• False

The correct answer is: False

Explanation: Detail page visits help customers learn more about your product and indicate interest (consideration), but they do not measure the success of your ability to drive repeat purchases. Repeat purchase behavior is tracked through actual purchase data—specifically, by analyzing how many customers purchase a product multiple times over a given period, not merely by visiting the detail page. Detail page views signal early engagement, while repeat purchases are a true indicator of customer loyalty.

Reference: https://advertising.amazon.in/help/G3VDUVDRJWY2YZE9