- They guarantee that a keyword’s core concept is present in the search term while reaching a volume comparable to what exact match keywords would deliver.
- They are needed alongside exact match and phrase match keywords in any ad group if high performance is to be expected.
- Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.
- Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
The correct answer is: Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend time adding different keywords.
Explanation: Broad match keywords are crucial as they allow marketers to reach the maximum number of consumers related to their offering, without needing to spend time adding different keywords. The broad match operates by showing your ad on searches related to your keyword’s meaning, including searches that don’t contain the keyword terms. It provides a wider reach, comprehending related queries, and focusing spending on productive keywords. Thus, broad-match keywords can increase your reach and coverage and reduce time spent on building keyword lists.