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Which insights do advertisers typically use to discover consumer interest and category growth trends?

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  • Diagnostic insights
  • Search terms report
  • Asset audience insights
  • Search trends and demand forecasts

The correct answer is: Search trends and demand forecasts

Explanation: Advertisers often rely on search trends and demand forecasts to uncover consumer interest and identify category growth trends. These tools provide insights into search interest trends and compare click coverage to overall demand. Additionally, they highlight new search terms and evaluate campaign performance for the relevant category. Google Ads displays these trends only when there is significant growth in demand related to your business, making these insights actionable for planning promotions, landing pages, inventory, and identifying if the existing or projected demand is being met.

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