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Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?

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  • Diagnostic insights
  • Asset audience insights
  • Search terms report
  • Search trends and demand forecasts

The correct answer is: Search trends and demand forecasts

Explanation: Advertisers can leverage search trends and demand forecasts to discover consumer interest and category growth trends. These insights present search interest trends and compare your click coverage with demand. The Trend details page further highlights new search terms and campaign performance for the category, providing actionable insights to discover demand trends, gauge if you’re meeting existing or anticipated demand, and strategize promotions, landing pages, and inventory management. These trends only display for categories relevant to your business when Google Ads identifies significant growth in demand.

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