- They allow for the measurement of changes on campaigns and permit marketers to easily revert back to original campaigns, if needed.
- They guarantee results that are statistically significant by randomly choosing how much Search traffic will be diverted to an experiment.
- They let marketers test Google Ads campaigns’ effectiveness against that of traditional media campaigns like TV or print ads.
- They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.
The correct answer is: They can help the organization figure out whether proposed changes can help them achieve their intended marketing objective.
Explanation: Campaign experiments offer a significant value to an organization aiming to grow online sales. They provide a framework to test potential campaign optimizations and understand their effectiveness in achieving marketing objectives. By creating an experimental campaign to test changes, such as Smart Bidding strategies, match types, account structure, and asset types, an organization can determine whether these proposed changes are beneficial. This analysis can help in overcoming the challenges of interpreting test results, thereby informing strategic decisions to optimize their campaigns.