- Keep the most important content in the center 50% of the image asset.
- Only provide square images to maximize how often assets can serve.
- Choose images with a white background as they tend to have stronger performance.
- Always upload four or more relevant and unique images at the campaign or ad group level.
The correct answer is: Always upload four or more relevant and unique images at the campaign or ad group level.
Explanation: Creating effective image assets involves a variety of best practices, including the consistent uploading of at least four unique and relevant images at the campaign or ad group level. These should comprise of at least three square and one landscape images. Enhanced performance is often seen with images having non-white backgrounds. To maximize reach, provide both square and landscape ratios. Important content should be kept within the center 80% of the image. Also, ensure that images are similar to those on landing pages to provide customers a consistent experience. The process is made easier by opting into dynamic image assets, which crawls landing pages for suitable images.