- Keeping bids consistent during seasonal events
- Product-level testing and rotation
- Adjust bids during seasonal events
- Review of checklists for marketing best practices
- Creative-level testing and rotation
The correct answers are: Adjust bids during seasonal events AND Review of checklists for marketing best practices AND Creative-level testing and rotation
Explanation: Adjust bids during seasonal events: Google Ads’ AI utilizes machine learning algorithms to automatically adjust your bids during seasonal events. It can predict changes in user behavior and market trends based on historical data and patterns, thus, optimally allocating your budget to maximize return on investment during these times.
Review of checklists for marketing best practices: The AI in Google Ads can automate the process of reviewing marketing best practices. It does so by comparing your campaign setup and strategies against established best practices, giving you a checklist of recommendations to improve your campaigns. This ensures that you’re not missing out on potential opportunities to optimize your ads.
Creative-level testing and rotation: AI in Google Ads can automate the process of testing and rotating ad creatives. This involves running multiple versions of an ad simultaneously and then evaluating their performance. Based on these tests, the AI can determine which version of the ad creative is most effective and automatically prioritize showing that version to potential customers. This helps to ensure that your ads are always as engaging and effective as possible.