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Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)

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Which of these marketing behaviours can be done by AI in Google Ads? (Choose three) Select 3 Correct Responses

  • Keeping bids consistent during seasonal events
  • Product-level testing and rotation
  • The review of marketing best practices checklists
  • The adjustment of bids during seasonal events
  • Creative-level testing and rotation

The correct answers are: The review of marketing best practices checklists AND The adjustment of bids during seasonal events AND Creative-level testing and rotation

Explanation: Adjust bids during seasonal events: Artificial Intelligence (AI) in Google Ads can dynamically adjust bids during seasonal events. This functionality allows the system to respond to changes in traffic and consumer behavior during these periods, optimizing campaign performance.

Review of checklists for marketing best practices: AI also enables the review of checklists for marketing best practices. The system can assess an account’s current strategies against recommended best practices, offering actionable insights to improve the account’s performance.

Creative-level testing and rotation: AI can also manage creative-level testing and rotation. Google’s AI can automatically test different versions of ad creatives, evaluate their performance, and prioritize the ones that generate the best results. This allows for ongoing optimization based on actual performance data.

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