- AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
- Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
- When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance.
- Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
The correct answer is: Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
Explanation: A key benefit of opting into automatically applied recommendations is that it enables marketers to enforce best practices across all campaigns within an account or manager account. As the provided content indicates, this feature lets advertisers automatically apply selected optimization score suggestions, enhancing account performance and helping the account function at its highest potential. Recommendations, generated in real-time based on the millions of intent signals captured by automation, adapt to market changes, ensuring ongoing optimization of campaigns towards the advertiser’s actual goals.