- Product-level testing and rotation
- Keeping bids consistent during seasonal events
- Adjusting bids during seasonal events
- Reviewing marketing best practice checklists
- Creative-level testing and rotation
The correct answers are: Adjusting bids during seasonal events AND Reviewing marketing best practice checklists AND Creative-level testing and rotation
Explanation: Adjust bids during seasonal events: Artificial Intelligence (AI) in marketing tools like Google Ads can be a great asset during seasonal events. It can dynamically adjust bids based on the increased traffic and user behaviors during these periods. This ensures efficient utilization of the budget and higher return on investment.
Review of checklists for marketing best practices: AI can also automate the process of reviewing marketing practices by comparing your strategies and executions against established benchmarks and best practices. It can provide useful suggestions and recommendations to optimize your campaigns and improve your overall marketing performance.
Creative-level testing and rotation: Another area where AI can be very beneficial is in creative-level testing and rotation. AI can automatically test multiple versions of an ad, analyze their performance, and determine which ones are most effective. This ability to automate A/B testing makes the process of optimizing ad creatives more efficient and allows marketers to improve their ads based on data-driven insights.