- Necessary value
- Intrinsic value
- Unique value
- Actual value
The correct answer is: Actual value
Explanation: A common type of value definition used in value-centric measurement strategies is the “actual value.” In this approach, value is realized at the moment of conversion, such as with transaction revenue or profit. It starts by identifying the most important conversion activity for the strategy, like e-commerce sales, then defining and capturing the value at the conversion time. The focus is on progressively improving the measurement strategy rather than striving for immediate perfection.