- Page depth
- Time spent on site
- Cost-per-click
- Cart size
The correct answer is: Cart size
Explanation: In measuring value, the “Cart size” metric is a vital tool. Value-based bidding focuses on auctions that bring the most conversion value, and “Cart size” is one such metric that encapsulates the monetary value a customer brings to a business. This can help in effectively segmenting consumers. For instance, a click on an ad might lead to the sale of various products, not just the one advertised. By utilizing the “Conversions with Cart Data” feature, you can identify your top sellers and items most likely to convert after an ad click.
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