• Cost-per-click
• Cost of goods sold
• Marketing spend
• Profit

The correct answer is: Profit

Explanation: “Profit” is a robust example of a business objective that needs to be identified prior to adopting an AI-powered solution. The first step in adopting any AI solution, such as those offered by Google, is to determine the most relevant and impactful metrics for your business. These should align closely with your business objectives (like profit) and marketing metrics, driving measurable business results.