Last Updated on 1 month by School4Seo Team
The Insights page helps simplify performance evaluation workflows by providing explanations for performance fluctuations in campaigns and identifying drivers of a campaign’s week-on-week and month-on-month performance.
- Automatically pause campaigns that have low ad strength or limited budget.
- Share competitor ad performance data to help marketers adapt and grow their business.
- Provide explanations to understand performance fluctuations in campaigns.
- Identify drivers of a campaign’s week-on-week and month-on-month performance.
The correct answers are: Provide explanations to understand performance fluctuations in campaigns. AND Identify drivers of a campaign’s week-on-week and month-on-month performance.
Explanation: The Insights page in Google Ads is a powerful tool for performance evaluation. It provides explanations to understand fluctuations in campaign performance, thereby helping marketers identify what is driving changes. This tool also identifies drivers of a campaign’s week-on-week and month-on-month performance, facilitating a granular understanding of campaign progress. Furthermore, it aids in proactively resolving performance issues and shares valuable marketing intelligence to help you adapt and improve your strategies.
Reference: https://support.google.com/google-ads/answer/10256472