- They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
- They give marketers insight into what other searches customers are using to arrive at their business.
- They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.
- They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
The correct answer is: They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
Explanation: Negative keywords enhance the effectiveness of a Search campaign by preventing irrelevant search queries from triggering an ad. They allow you to exclude certain search terms from your campaigns, thereby refining your ad’s targeting. This leads to your ads being shown to the most interested users, increasing your return on investment (ROI). By excluding keywords that might attract users searching for a different product, negative keywords keep your ad focused on the searches that matter most to your business.