- They let marketers identify additional searches that customers might be using to locate a business.
- They make it harder for customers to leave negative reviews about a business.
- They allow marketers to limit the terms that competitors are able to bid on at auction,
- They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
The correct answer is: They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
Explanation: Negative keywords play a crucial role in an AI-powered Search strategy by preventing otherwise eligible queries from triggering ads irrelevant to the searcher’s intent. They allow marketers to exclude certain search terms, streamlining ad exposure to more relevant audiences. This strategic use of negative keywords enhances the campaign’s targeting, increases return on investment (ROI), and focuses the ad on the audience that matters the most to your business.