- Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
- A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
- Adding negative keywords can help prevent customers from leaving poor reviews about a business.
- Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
The correct answer is: Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
Explanation: Negative keywords serve an essential role in optimizing a campaign’s efficiency by preventing irrelevant queries from triggering an ad. They help reduce undesirable traffic and maintain focus on searches aligning with the ads’ intent. Negative keywords can effectively exclude search terms from your campaigns, improving your targeting to display ads to interested users, thereby enhancing your return on investment (ROI). For Display and Video campaigns, negative keywords also help avoid targeting unrelated sites or videos, further refining your campaign’s effectiveness.