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Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?

  • The Merchant Center
  • The product feed
  • The ad
  • The campaign

The correct answer is: The campaign

Negative keywords can be an effective tool to avoid showing your products to the wrong shopper. However, adding too many negative keywords may significantly reduce overall or relevant traffic and can often hurt performance unless they’re carefully reviewed on a regular basis. An advertiser can use negative keywords to help prevent Shopping ads from appearing when they don’t want them to.

Chapter 5 – Identify the Right Shopping Campaign Type

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