- By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers
- By increasing their incremental conversions through campaigns that include video ad formats
- By giving them more time to spend honing their unique value proposition through manually created assets
- by using AI as a means of location potential new customers across Ads inventory
The correct answer is: by using AI as a means of location potential new customers across Ads inventory
Explanation: A Performance Max campaign can help an ice cream shop drive more potential customers to their physical location by leveraging machine learning to reach the right consumers across various Google platforms like Search, Gmail, Google Display Network, Maps, Business Profile, and YouTube. By providing sufficient data, setting up a minimum of 10 locations, and allowing at least 30 days with a $500 daily budget, the shop can optimize its performance. Refreshing creatives often and starting campaigns for time-based promotions 2-3 weeks in advance can further enhance results.