Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

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Which two conversion sources can be selected in bid strategies? (select two)Select All Correct Responses

  • Floodlight
  • Google Analytics
  • Bing Universal Event Tracking
  • Google Tag Manager goals

Correct answers are:

  • Floodlight
  • Google Analytics

Explanation: The Floodlight, Google Analytics, Floodlight activity,  Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

Read more here: https://support.google.com/searchads/answer/7374245

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