Last Updated on 4 years by School4Seo Team
- Agency
- Keywords / Product Groups
- Ad groups
- Campaigns
The correct answers are: Keywords / Product Groups, Ad groups, and Campaigns
Explanation: A bid strategy considers all of the campaigns, ad groups, keywords, and other biddable items (A keyword or product group. You specify bids for these items, and search engines use the bids to determine when and where to display your ad.) that it’s optimizing to be part of a single portfolio. Because bid strategies focus on maximizing the performance of the portfolio as a whole:
Read more here: https://support.google.com/searchads/answer/6234608