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What type of bid strategy is supported by the forecasting tool?

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  • Search Ads 360 – All Q&As
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What type of bid strategy is supported by the forecasting tool?
  • Position
  • Max clicks
  • Conversions or Revenue
  • Rules

Correct answer is:

  • Conversions or Revenue

Explanation: Supported bid strategies

Search Ads 360 can forecast performance for the following types of bid strategies and conditions:

  • Goals: Conversions or Revenue
  • Targets: CPA, ERS, or ROAS target
  • Engines and campaign types: Google Ads manual and Shopping campaigns and Bing Ads manual campaigns

If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads product groups.

Read more here: https://support.google.com/searchads/answer/4552409

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