Last Updated on 4 years by School4Seo Team
- Data-Driven
- Position-based
- First interaction
- Last paid search interaction
The correct answer is: Last paid search interaction
Explanation: Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.
Read more here: https://support.google.com/searchads/answer/6194849