Last Updated on 1 month by School4Seo Team
If your customer’s business objective is to maximize conversions at a specific target spend, their Search Ads 360 bidding strategy should be budget bid strategies for conversions.
- Target return on ad spend (tROAS)
- Budget bid strategies for clicks
- Target cost-per-acquisition (tCPA)
- Budget bid strategies for conversions
The correct answer is: Budget bid strategies for conversions
Detailed Answer: In Search Ads 360, budget bid strategies for conversions are designed to automatically optimize spending towards achieving the highest number of conversions within a given budget. This approach is particularly effective when the key metric is target cost-per-action (CPA). In this scenario, the strategy focuses on maximizing conversions, ensuring the most efficient use of the allocated budget. Additionally, if the customer’s goal is revenue-oriented, the key metric can be adjusted to target return on ad spend (ROAS). The strategy also offers flexibility for campaigns focusing on clicks, optimizing spending to attain the maximum number of clicks at the lowest possible average cost per click, tailored to the budget and timeframe of the performance plan. This strategic approach ensures that the customer’s spending is aligned with their specific business goals, maximizing ROI within their budget constraints.
Read more here: https://support.google.com/sa360/answer/13384420