Marketers should strive to give users helpful, in-the-moment controls that empower them to choose the ad experience that’s right for them.

• The ability to opt out of all ads and cookies, at all times.
• Controls only when they absolutely need them.
• Personalized experiences based on their browsing history.
• Helpful, in-the-moment controls that empower them to choose the ad experience that’s right for them.

The correct answer is: Helpful, in-the-moment controls that empower them to choose the ad experience that’s right for them

Explanation: Marketers should strive to provide users with helpful, in-the-moment controls that empower them to choose the ad experience that suits them best. This approach respects user privacy and preferences, helping to build trust and ensuring that users feel in control of their data. By offering such controls, businesses can create more personalized and satisfactory experiences while maintaining compliance with privacy regulations.

Reference article: How to Help Your Clients Earn User Trust