- Display their most popular products on the home page
- Display contact information
- Display all their products on the home page
- Ensure he feels as welcome as if he was at the store
The correct answer is: Ensure he feels as welcome as if he was at the store
Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. The site marketer for Bernina must Ensure he feels as welcome as if he was at the store to make a good first impression of the site on Jerry.
A good first impression begins with saying hello right away and expressing interest in the customer without awkward pauses or delays. When Jerry arrives at the website for a sewing machine, it’s up to Bernina to make him feel welcome immediately and present a good first impression of their brand right up front.