- To encourage the user to spend hours browsing products on your site
- That site users leave positive reviews about products on the site
- That the customer tells all of their friends about your site
- To present your brand as if the customer walked into your store
Correct answer is: To present your brand as if the customer walked into your store
You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, your primary marketing goal should be To present your brand as if the customer walked into your store.
As a marketer, you know how important it is to build a successful relationship between your brand and your customers. When someone visits your site or app, you’re presenting your brand as if they walked into your store or place of business.
A good first impression begins with saying hello right away and expressing interest in the customer without awkward pauses or delays. When your potential customer arrives at the website for the political news, PoliticalNews.com, it’s up to you to make your customer feel welcome immediately and present a good first impression of their brand right up front.