Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good first impression of the site on Stuart?

  • Display a video window of products in use
  • Display all their products on the home page
  • Display their most popular products on the home page
  • Provide a very welcoming experience for him

Correct answer is: Provide a very welcoming experience for him

Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. The site marketer for CoverUp.com must Provide a very welcoming experience for him do to make a good first impression of the site on Stuart. More relevant content can help users save time and feel welcomed by the brand. A good first impression begins with saying hello right away and expressing interest in the customer without awkward pauses or delays.

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