Last Updated on 4 years by School4Seo Team
- The exploration and action phase
- The initial search and exploration phase
- The evaluation and action phase
- The exploration and evaluation phase
Correct answer is: The exploration and evaluation phase
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Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. A big part of the user journey is spent on exploring and evaluating different options. This is what’s known as “the messy middle”.