Home » Mobile Experience Certification Exam » Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

  • The initial search and exploration phase
  • The exploration and action phase
  • The initial search and action phase
  • The exploration and evaluation phase

Correct answer is: The exploration and evaluation phase

Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. A big part of the user journey is spent on exploring and evaluating different options. This is what’s known as “the messy middle”.

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