- The initial search and exploration phase
- The exploration and action phase
- The initial search and action phase
- The exploration and evaluation phase
Correct answer is: The exploration and evaluation phase
Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. A big part of the user journey is spent on exploring and evaluating different options. This is what’s known as “the messy middle”.