Home » Conversion Optimisation Certification Exam » Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Last Updated on 5 years ago by School4Seo Team

  • The exploration and action phase
  • The initial search and exploration phase
  • The evaluation and action phase
  • The exploration and evaluation phase

Correct answer is: The exploration and evaluation phase

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Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. A big part of the user journey is spent on exploring and evaluating different options. This is what’s known as “the messy middle”.

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Nitin Batra. (2021). Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?. School4Seo. https://school4seo.com/conversion-optimisation-certification-exam/fred-is-explaining-to-their-client-foodoko-that-the-user-journey-is-a-complex-one-when-it-comes-to-creating-a-conversion-which-phases-of-the-user-journey-does-whats-described-as-the-messy-middl/
Nitin Batra. “Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?.” School4Seo, August 23, 2021, https://school4seo.com/conversion-optimisation-certification-exam/fred-is-explaining-to-their-client-foodoko-that-the-user-journey-is-a-complex-one-when-it-comes-to-creating-a-conversion-which-phases-of-the-user-journey-does-whats-described-as-the-messy-middl/.
Nitin Batra. “Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?.” School4Seo. August 23, 2021. https://school4seo.com/conversion-optimisation-certification-exam/fred-is-explaining-to-their-client-foodoko-that-the-user-journey-is-a-complex-one-when-it-comes-to-creating-a-conversion-which-phases-of-the-user-journey-does-whats-described-as-the-messy-middl/.
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