Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?

  • Visitor hits
  • Average page views
  • Daily referrals
  • Conversion rates

Correct answer is: Conversion rates

Chria should use conversion rates stats to convince the executive leadership of AnimalRescue.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites and convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.