Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

  • Average page views
  • Daily referrals
  • Average daily visitors
  • Search ranking

Correct answer is: Search ranking

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. She should use Search Ranking to convince the executive leadership of GlobalMovers.com to make site speed a priority. Google Search considers user experience criteria such as how quickly pages load as factors for ranking in results.

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