Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

  • Average page views
  • Click rates
  • Average daily visitors
  • Conversion rates

Correct answer is: Conversion rates

Jensen should use conversion rates to convince the executive leadership of GlobalMovers.com to make site speed a priority. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution.