Last Updated on 1 month by School4Seo Team

The benefit of importing Google Analytics conversions data to Google Ads is that is helps optimize bids.

• Letting first-party data be sent from websites
• Linking accounts in Google Analytics without auto-tagging
• Viewing historical data from before the import
• Providing Google Ads access to data that helps optimize bids

The Correct Answer is: Providing Google Ads access to data that helps optimize bids

Explanation: The benefit of importing Google Analytics conversions data to Google Ads is that it helps optimize bids.

Importing GA conversions allows Google Ads to use a more comprehensive set of conversion data, including those tracked in GA, for bid optimization. This enhances the accuracy of automated bidding strategies. Google Ads can then leverage this richer data to make more informed decisions about bid adjustments, leading to improved campaign performance and a higher return on ad spend. This integration ensures that all valuable conversions are considered, optimizing campaigns for the most accurate and effective results.

When you import Google Analytics conversions to Google Ads, you’re opening up a wealth of benefits. Among these, a significant advantage is providing Google Ads with access to valuable data that aids in bid optimization. To initiate the process, link your Google Ads account to a Google Analytics account and enable auto-tagging. Conversion data may take up to 24 hours to appear in Google Ads. Once available, it will seamlessly integrate with your existing conversion data.