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Home » Measurement Certification » As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

Last Updated on 2 years by School4Seo Team

View an online advertisement is the first step Susan’s potential customers will take. She should consider her customers’ journeys from there.

  • Provide contact information
  • Respond to a call-for-action
  • Demonstrate loyalty
  • View an online advertisement

Correct Answer is: View an online advertisement

The first step Susan’s potential customers will take is to view an online advertisement. This essentially boils down to following a potential customer on their path to purchase and communicating the right ideas based on their interests. Make sure people see that your business, product, or service exists.

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