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What’s the purpose of products groups in a Shopping campaign?

  • Product groups are remarketing lists that you want to advertise in each of your campaigns.
  • Product groups are predefined themes that you can select in each of your campaigns.
  • Product groups are keywords that are defined by categories you can select in each of your campaigns.
  • Product groups are used to specify which products from your feed you want to advertise in each campaign.

The correct answer is: Product groups are used to specify which products from your feed you want to advertise in each campaign.

Shopping ads are powered by your product data instead of keywords. And unlike other ad types, they are organized by product groups, not ad groups.

Product groups: Product groups are used to specify which products you want to advertise in each campaign. Choose specific products or groups of products that you’d like to advertise in your campaign. If you don’t specify products, your entire feed will be eligible to appear in your ads. This could reduce their specificity and worsen their performance.

Chapter 5 – Identify the Right Shopping Campaign Type

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