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What’s the purpose of Google Merchant Center?

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Google Merchant Center enables businesses to manage the display of their in-store and online product inventory on Google.

  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you create and edit affiliate locations and location extensions
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create, manage, and run your campaigns

The correct answer is: Merchant Center lets you manage how your in-store and online product inventory appears on Google.

Explanation: By using Google Merchant Center, businesses can streamline the presentation of their in-store and online inventory on Google. Establishing an account and linking it with a Google Business Profile ensures that shoppers can see product availability prior to in-store visits. This tool not only facilitates online inventory advertisements but also allows businesses with physical and online stores to specify product availability. Integrating this data in Merchant Center ensures product visibility across Google platforms like Search, Maps, and the Shopping tab, aiding customers in distinguishing between in-store and online product availability.

Read more here: https://support.google.com/merchants/answer/13063332

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