In the scenario where a parent enrolls their 3-year-old into the daycare program and you categorize them under “parents of toddlers,” this exemplifies Explicit segmentation.
- Creating a buyer persona
- Journey mapping
- Implicit segmentation
- Explicit segmentation
The correct answer is: Explicit segmentation
Explanation: Explicit segmentation involves categorizing contacts based on concrete, provided information, essentially establishing a cause-and-effect relationship in data management. In the context of the daycare, when a parent provides specific information about their child’s age, it allows the marketer to place them into a relevant segment – “parents of toddlers” – based on that tangible data. This segmentation enables more personalized and targeted communication, enhancing the likelihood of conversion and fostering a relationship where the customer willingly provides clear, usable information, thereby facilitating precise marketing strategies.
HubSpot Inbound Marketing Lesson: UNDERSTANDING BEHAVIORAL MARKETING AND CUSTOMER SEGMENTATION