- Integration Center
- Google Analytics 360
- Google Site Testing
- Optimize 360
The correct answer is: Optimize 360
Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. Google’s Optimize 360 can easily test the changes on NewYorkCourier, a New York-based courier company.
Alan can test his website NewYorkCourier. He can easily run tests on the website’s content to learn what works best for the visitors, including A/B, multivariate, and redirect tests.