- Clicks and revenue increase.
- Conversions increase while revenue decreases.
- Conversions decrease while revenue increases.
- Conversions and revenue increase.
Correct answer is: Conversions and revenue increase.
Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. RelicsComics can expect to see Conversions and revenue increase in their Google Ads account if Vicky is successful in increasing the mCvR.