- Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
- Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
- Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap.
- Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
The correct answer is: Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
Explanation: An online furniture outlet looking to create a Performance Max campaign for boosting sales of a new line of couches should start by designing compelling creatives that are tailored to these products. Since customers’ interactions depend on what they see, having customized creatives relevant to user queries is crucial. Leveraging automated assets, such as responsive search ads and image assets, allows for the creation of powerful, unique ads through machine learning. While input from the advertiser is required for asset creation, Google’s AI can assist in optimization, with tools like the Ad Strength rating. Regular reviews of these ratings can help identify opportunities for improvement, potentially leading to 9% more clicks and conversions on average when ad strength improves from poor to excellent, as per Google internal data.